Faradaneh Brand Identity Guidlines
Version 1.0
Corporate Colors
These four colors should only be used for the Faradaneh Logo plus the gradient of this color palette .
Faradaneh Brand Identity Guidlines
These pages will give you a quick overview and access to the most frequently used elements. For full details across different applications and communication channels, please download the guideline pdf below. Should you need support in applying the Syngenta brand, please contact m.rahmatian@faradaneh.net
Logo & Colors
1.) Wordmark (Logo)
Components
The Faradaneh Wordmark is comprised of several graphic components:
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Faradaneh Text in Persian
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Faradaneh Text in English
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Faradaneh Drops
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Faradaneh leaf
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Faradaneh gray Circle background
1.) Wordmark (Logo-2)
Components
The Faradaneh Wordmark is comprised of several graphic components:
-
Faradaneh Text in Persian
-
Faradaneh Text in English
-
Faradaneh Drops
-
Faradaneh leaf
Black and white color application
If color is not an available option, the two monochrome options are:
- 100% black on a white background
- 100% white on a black or colored background
NO OTHER COLORS are permitted for the Faradaneh Logo.
It is not permitted to use these components separately from one another or as isolated graphic elements.As all components have been custom-drawn, no other font or graphic can be used to represent the Faradaneh Wordmark.
The Wordmark (logo) combined in English and Persian . Translated versions are not available and must not be created.
Protection zone | Margin & Padding
The Logo is surrounded by a clear protection zone. This needs to be respected in all cases where the logo is not enclosed in the Horizon and vertical lines The dotted box indicates the protection zone..
- Logo should not place behind or in front of text
- Logo should not place in paper margins to be cut in paper edges
- logo should follow 1/8 x from sides
- Logon text should place on left side or bottom with 1/8x distance
Queen blue
HEX : 376893
RGB : R:55 G:104 B:147
CMYK : C:84% M:57% Y:23% K:4%
Green Pigment
HEX : #009b49
RGB : R:0 G:155 B:73
CMYK : C:85% M:13% Y:100% K:2%
Aqua Blue
HEX : #53caf5
RGB : R: 83 G:202 B:245
CMYK : C: 57% M: 0% Y: 0% K: 0%
Dark Gray
HEX : #90949b
RGB : R:144 G:148 B:155
CMYK : C:48% M:37% Y:34% K:0%
Brand voice
Corporate Identity Guidelines
If you write or speak on behalf of Faradaneh – in an internal or external capacity – you use our brand voice.
Whether you are preparing a marketing brochure, a press release, an article, a conference presentation, a letter from a leader to employees, or a video or film, this guide will help you to make better choices about the words you use and the way you use them. This guide was originally created in English . Language versions are currently available in Persian.
Should you wish to create a local language please contact our branding department in the first instance.
Printing Materials
Corporate Identity Guidelines
Official Addresses and Contacts
Head Quarter Factory:
Address:
West Koshesh St, Industrial town, Shahrekord, Iran
P.O.Box : 1419934951
Emails:
General : info@faradaneh.net
Sales: sale@faradaneh.net
R&D: research@faradaneh.net
Telephone System:
Tel: +98 (38) 33348677-9
+98 (38) 33339571-3
Fax : +98 (38)33339566
Branch offices:
Address:
Unit 2, 10th floor, 241 Building, The intersection of north Eskandari and Azadi St., Tehran,Iran
P.O.Box : 1419934951
Telephone System:
Tel : +98 (21) 66571600-10
Fax : +98 (21) 66571611
Letter Head Papers
Leather heads papers are available in Digital and harp-copy versions.
Email Signatures:
Corporate Identity Guidelines
Copy & Paste
An E-mail signature is a crucial part of email correspondence. It helps to establish trust and credibility, makes it easy for the recipient to contact you, and promotes your personal and Faradaneh brand.
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Fonts
Corporate Identity Guidelines
Three typefaces have been selected for use at Faradaneh.
No other fonts should be used officially
Arial® should be used as a system-based font on all desktop applications part of the Microsoft environment. More particularly it should be used in internal presentations in Word and PowerPoint, in Excel documents, internal e-mails and communications, SharePoint, Yammer or Microsoft Teams, etc…More information on the desktop use of Arial® can be found in all default windows base system.
The IranSans® typeface should be used for professionally-produced printed and designed materials. Please note that a specific license needs to be purchased. Make sure to keep the invoice in case of needs. All persian languages using this font type ,